Mooby’s, the fictitious restaurant-turned-pop up from film director and comedian Kevin Smith, is heading to Des Moines’ East Village this month.
A post on the Mooby’s Pop Up Facebook page says the fictional fast-food empire will make its Des Moines debut March 31 through April 7 at Up-Down Arcade Bar, 500 E. Locust St. Named for its Mooby the Golden Calf mascot, Mooby’s appears in Smith’s movies “Dogma,” “Jay and Silent Bob Strike Back” and “Clerks II.”
Up-Down also announced the scheduled opening on Twitter. A manager there was not available for comment Thursday.
An image on both the Mooby’s Facebook page and in the Up-Down tweet depicts Smith and a pitchfork-wielding Mooby posed in a parody of Iowa artist Grant Wood’s “American Gothic.”
Des Moines is the third Midwest city to get a chance to try a Mooby’s Meal. The pop-up has made stops in Chicago and Minneapolis, as well as Los Angeles, Phoenix and Orlando; Toronto and Vancouver in Canada; and Smith’s native Red Bank, New Jersey.
According to ticket sales sites in Vancouver and Orlando, the meal — priced at $29 in Orlando — comes with a Moo Main and a Salt Lick Side, with other, a-la-carte sides, drinks and desserts available to complete the experience. The Des Moines menu has yet to be announced.
Smith, 50, who suffered a heart attack in February 2018, now sticks to a vegan diet and has incorporated vegan options into Mooby’s offerings. The double-patty Cow Tipper burger features Beyond Meat patties, and the Egg-A-Mooby Muffin got a vegan update with egg and cheese replacements, Smith told the Phoenix New Times.
Tickets for the pop-up go on sale Monday, March 15 at 10 a.m. Get early access by signing up for the Mooby’s Des Moines mailer.
Whether Smith will make an appearance at the Des Moines Mooby’s is unknown, nor did his posting say why he chose the city for one of the pop-up locations. Smith taped a podcast at Wooly’s in the East Village in 2018, and participated in a lengthy question-and-answer session with an audience at Iowa City’s Mission Creek Festival in 2016.
In an interview with the Arizona Republic, he said fellow comedian and film star Chris Rock suggested turning Mooby’s into a real pop-up. He partnered with writer Derek Berry, who has previous pop-up experience.
“The way it works is any restaurant can get in touch with us,” Smith said. “And we take a percentage, but basically, they pay for everything and they keep everything except for whatever off the top. I don’t know the exact percentage. But it’s minimal. In terms of getting rich off food and drinks? I’m not retiring anytime soon.”
Credit: Source link